The personal information includes name, age, gender, email address etc. For instance, these personal details are asked every time a customer makes a new account. There is also a wide usage of cookies which enable the websites to save the basic information about its users in its database in order to filter the customers’ needs and preferences. This gives a better experience to the customer next time he logs in that website as it provides services according to his/her requirements which were stored in its database with the help of cookies. So it becomes the responsibility of the owner of the website to make it clear and understandable for the customer as to how the information is going to be used by the website at the time when the customer fills his/her personal details on the website.
Manner of usage of personal information
There are some factors to be considered for using the personal information of the customers such as transparency, legitimate purpose and proportionality.
Transparency states that personal information is to be processed only when the user has given his/her consent for website’s use or the personal information is compulsory to enter in order to make a contract binding or fulfill some legal requirement etc. Secondly the personal information provided by the user on a website can only be legitimately used for the action for which the user has given his/her consent and not in any other way for which the user has not given his/her consent. And thirdly the personal information that is collected needs to be accurate and must be kept up to date. The collected information is to be used in that manner only which is filled by the customer and not excessively.
Easy exit: The website should also give a choice to the customers to exit from the website’s database where personal information is stored for marketing purpose.
Complete Information: It is the responsibility of the company that all the information about the privacy and security issues associated with its products and services is publicly made available.
Security: There needs to be a declaration that all the information that is collected by the company on its website is collected through its appropriate physical and technical safeguards and not collected by any unauthorized person.